Your first digital marketing agency using AI solutions in Mauritius

Wait wait wait, let’s stop right there! I know it can be overwhelming hearing AI AI everywhere and not knowing what is it and how can it help your brand.

Well we are here to break it down for you.

First of all, welcome to RLM, your first digital marketing agency using AI solutions in Mauritius!

When you hear AI, what do you think? A robot LOL, chat GPT, midjourney and what else?!

AI is so much more than that.

AI, Artificial inteligence, it’s brain is basically 10000000000000 x times a human brain and I swear to god i’m not even kidding.

AI is no longer a niche topic for a few tuned-in geeks. It’s an area that all marketers need to become knowledgeable about; quickly.

Jim Leckinski, Associate Professor at Kellogg School of Marketing, Northwestern University.

What is AI in Digital Marketing?

AI in digital marketing uses artificial intelligence capabilities such as data collection, natural language processing, machine learning, and data analysis to get customer insights and automate marketing tasks and decisions.

The advantage of AI is that it will help you gain insights into customer behaviors at speed by harvesting vast amounts of data. These can be used to respond to and tailor a customer’s needs depending on their actions and preferences. AI is also able to adapt and improve over time using feedback and new data.

Artificial intelligence offers great opportunities for marketers to be more effective and personalised. This means customers get relevant content that can be triggered by actions on a site, an ad, or a branded message.

But AI doesn’t replace the roles and efforts of humans! It is a technology that complements and enhances those but it requires human skills to use it effectively.

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So lets get started how we will use AI for your business:

Predictive analytics powered by AI

Have you ever noticed, you saw a dress or a shirt online, you clicked on it, then you closed the browser because hey you have a similar shirt hanging in your wardrobe! Somehow, a few moments later, you see the same advertising coming over again in your stories, in your browser, it’s not magic! It’s because at that point of time,AI entered the conversation! Yes, it captured your behaviour. It works by using analytics to predict customer behavior involved several touch points.

Now, predictive analytics powered by AI are revolutionising how we forecast customer behaviour, make key decisions and identify important trends within e-commerce. Using the raw computing power of tools like Google's Gemini or OpenAI's ChatGPT, we can input massive datasets, and the AI engines will sift through them and recommend in seconds key metrics and hypotheses to test. This ability to analyse and digest large sets of digital marketing data gives us the ability to make key decisions much faster, and this speed increases with every optimisation made.

Personalise, optimise and automate with AI

Artificial intelligence is a game changer for marketers as it helps personalise, optimise and automate many key marketing activities. When working with you, we will help you understand the fundamentals of AI and use key AI tools for research, content development, data-driven decision-making, and creative design.

AI-Based Content Creation

Imagine you tell us, there has been an unexpected plan and you need an image urgently!

Before AI, we would have to plan, look for models if necessary, look for a photographer, look for an editor and execute but now We will give it to you in seconds! Real image, real humans, real houses, everything real!

By far, content creation is the most impacted area of digital marketing in this new era of AI. First came AI-generated text—email copy, ad copy and landing page copy—which can be created within a matter of seconds. Over 60 per cent use Artificial Intelligence at work.

By entering the correct prompts, you can get copy that is witty, smart and relevant to a specific region of the world.

Then came AI-generated images through programs such as Midjourney and DALL-E that take prompts and create images right in front of your eyes. Over the past year, these image generators have gotten much better, and many other image generators have been created on top of these AI engines.

One of the most successful and well-known for using AI effectively is streaming giant Netflix which employs the technology to provide personalized recommendations based on user preferences and behavior.

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AI digital marketing tools to get started

While ChatGPT may be the most talked-about generative AI tool, there are so many more out there that are helping marketers in their daily roles. They can help marketers in a variety of functions from content generation to automation to SEO and design.

Here are some of the best AI tools out there:

• Jasper - A content generation and optimization tool designed for augmenting content production

• Writer - A highly-rated content generation tool that can repurpose content and includes an AI writing assistant

• Midjourney - Generative AI that can convert natural language prompts into images

• Optimove - A customer data platform with AI-based marketing functions

• Zapier - Helps automate workflows by connecting apps and services that your company uses

• Manychat - Provides an interactive customer experience using NLP to respond to customers on social platforms including WhatsApp

• AI-led Experience Optimization | Evolv AI  - Uses AI and machine learning algorithms to improve customer experiences in real-time

• Surfer SEO - A cloud-based on-page optimization tool that analyzes and compares your pages against what currently ranks on the SERPs

• Perplexity - Similar to ChatGPT but more suitable for research as it uses web citations in a clearer way.

Image courtesy: Hubspot

Discover top 5 brands and how they used AI in their marketing.

Your brand can be the next one to join the AI revolution and stay ahead.

RLM team

Your friendly AI agency

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View our full list of services below:

• Branding: Elevate your brand’s essence with our comprehensive branding services.

• Print Design: Whether it's business cards or elegant packaging, we create materials that make your brand unmissable.

• Web Design & Development: Dive into digital with websites that are not only aesthetically appealing but optimized for user engagement and SEO efficacy.

• Social Media Management: Gain a competitive edge with strategies that amplify your presence and captivate your audience.

• Email Marketing: Harness the power of targeted email campaigns designed to maximize customer retention and engagement.

• Web Analytics: Understand your audience better with data that tracks visitor origins and buying behaviors, enhancing your strategies and boosting sales.

• SEO: Achieve peak visibility with customised SEO strategies that drive success and growth.